👤 Challenges for Customers
Customers of financial services face growing challenges around affordability, trust, digital access, and product complexity. These are the six most pressing pain points in 2026.
Digital Access & Financial Inclusion
Key Issues
- ›Digital-only services excluding older and rural populations
- ›Complex onboarding and identity verification
- ›Language barriers in financial products
- ›Accessibility gaps in mobile banking apps
Impact
1.4 billion adults globally remain unbanked. 23% of Australians over 65 struggle with digital banking. Average account opening takes 12 minutes digitally vs 3 minutes at neo-banks.
World Bank Global Findex 2025, Australian Banking Association
Cost of Living & Financial Stress
Key Issues
- ›Rising interest rates impacting mortgage holders
- ›Fee transparency and hidden charges
- ›Insurance affordability crisis (esp. home, health)
- ›Debt trap from buy-now-pay-later services
Impact
Average Australian mortgage repayment increased 42% since 2022. 35% of BNPL users missed payments in 2025. Home insurance premiums rose 28% in climate-affected regions. Financial hardship applications up 60%.
RBA Financial Stability Review 2025, ASIC BNPL Review, ACCC Insurance Inquiry
Data Privacy & Security Concerns
Key Issues
- ›Fear of data breaches after high-profile incidents
- ›Unclear consent mechanisms for data sharing
- ›Scam and fraud sophistication (deepfake, AI-powered)
- ›Limited control over personal financial data
Impact
Australians lost $3.1B to scams in 2025 (up from $2.7B in 2024). 68% of consumers concerned about banks sharing data under Open Banking. AI-powered scams now account for 40% of financial fraud.
ACCC Scamwatch 2025, OAIC Privacy Report, CBA Fraud Intelligence
Product Complexity & Transparency
Key Issues
- ›Confusing insurance policy terms and exclusions
- ›Superannuation fee structures lack clarity
- ›Mortgage comparison difficulty across providers
- ›Investment product suitability concerns
Impact
47% of insurance claims disputes relate to policy misunderstanding. Average Australian holds 3.2 super accounts, losing $2,600/year in duplicate fees. Only 12% of consumers feel confident comparing financial products.
AFCA Annual Report 2025, Productivity Commission Super Review, ASIC REP 2025
Claims & Dispute Resolution
Key Issues
- ›Slow insurance claims processing (natural disasters)
- ›Limited recourse for small business banking disputes
- ›Inconsistent hardship support across providers
- ›Lack of real-time claim status visibility
Impact
Average home insurance claim takes 6.2 months to resolve post-disaster. AFCA received 96,000+ complaints in 2024–25 (record high). Only 34% of customers rate their claims experience as satisfactory.
AFCA 2025, Insurance Council of Australia, Deloitte Claims Survey
Trust & Institutional Confidence
Key Issues
- ›Post-Royal Commission trust rebuilding stalled
- ›Executive remuneration vs customer outcomes disconnect
- ›Branch closures reducing community banking access
- ›Algorithmic bias in lending and insurance decisions
Impact
Bank trust scores plateaued at 58% (vs 72% pre-Royal Commission). 850+ bank branches closed since 2020 in Australia. 29% of loan applicants believe AI systems are biased against them.
Edelman Trust Barometer 2026, APRA Banking Statistics, Roy Morgan Research