👤 Challenges for Customers

Customers of financial services face growing challenges around affordability, trust, digital access, and product complexity. These are the six most pressing pain points in 2026.

📱

Digital Access & Financial Inclusion

Key Issues

  • Digital-only services excluding older and rural populations
  • Complex onboarding and identity verification
  • Language barriers in financial products
  • Accessibility gaps in mobile banking apps

Impact

1.4 billion adults globally remain unbanked. 23% of Australians over 65 struggle with digital banking. Average account opening takes 12 minutes digitally vs 3 minutes at neo-banks.

World Bank Global Findex 2025, Australian Banking Association

💰

Cost of Living & Financial Stress

Key Issues

  • Rising interest rates impacting mortgage holders
  • Fee transparency and hidden charges
  • Insurance affordability crisis (esp. home, health)
  • Debt trap from buy-now-pay-later services

Impact

Average Australian mortgage repayment increased 42% since 2022. 35% of BNPL users missed payments in 2025. Home insurance premiums rose 28% in climate-affected regions. Financial hardship applications up 60%.

RBA Financial Stability Review 2025, ASIC BNPL Review, ACCC Insurance Inquiry

🔒

Data Privacy & Security Concerns

Key Issues

  • Fear of data breaches after high-profile incidents
  • Unclear consent mechanisms for data sharing
  • Scam and fraud sophistication (deepfake, AI-powered)
  • Limited control over personal financial data

Impact

Australians lost $3.1B to scams in 2025 (up from $2.7B in 2024). 68% of consumers concerned about banks sharing data under Open Banking. AI-powered scams now account for 40% of financial fraud.

ACCC Scamwatch 2025, OAIC Privacy Report, CBA Fraud Intelligence

📄

Product Complexity & Transparency

Key Issues

  • Confusing insurance policy terms and exclusions
  • Superannuation fee structures lack clarity
  • Mortgage comparison difficulty across providers
  • Investment product suitability concerns

Impact

47% of insurance claims disputes relate to policy misunderstanding. Average Australian holds 3.2 super accounts, losing $2,600/year in duplicate fees. Only 12% of consumers feel confident comparing financial products.

AFCA Annual Report 2025, Productivity Commission Super Review, ASIC REP 2025

⚖️

Claims & Dispute Resolution

Key Issues

  • Slow insurance claims processing (natural disasters)
  • Limited recourse for small business banking disputes
  • Inconsistent hardship support across providers
  • Lack of real-time claim status visibility

Impact

Average home insurance claim takes 6.2 months to resolve post-disaster. AFCA received 96,000+ complaints in 2024–25 (record high). Only 34% of customers rate their claims experience as satisfactory.

AFCA 2025, Insurance Council of Australia, Deloitte Claims Survey

🏛️

Trust & Institutional Confidence

Key Issues

  • Post-Royal Commission trust rebuilding stalled
  • Executive remuneration vs customer outcomes disconnect
  • Branch closures reducing community banking access
  • Algorithmic bias in lending and insurance decisions

Impact

Bank trust scores plateaued at 58% (vs 72% pre-Royal Commission). 850+ bank branches closed since 2020 in Australia. 29% of loan applicants believe AI systems are biased against them.

Edelman Trust Barometer 2026, APRA Banking Statistics, Roy Morgan Research